Introduction
Salesforce’s flagship conference, Dreamforce, has once again left us in awe with its grandeur and innovation. As we attended this year’s event from September 12-14, 2023, it became clear that Dreamforce has earned its reputation as the largest AI event globally, boasting over 1500 sessions, 40,000 attendees in person, and millions tuning in online.
But what truly stole the spotlight this year were the remarkable announcements and insights, revolving around the convergence of AI and the Data Cloud. With the tagline “Now everyone is an Einstein – Data + AI + CRM + Trust,” the keynote, hosted by Salesforce’s Founder, Chairman, and CEO, Marc Benioff, set the tone for the event. Salesforce is on an impressive trajectory, with Salesforce Flow automating 1.2 trillion tasks every month, Data Cloud unifying 2 trillion records, and Einstein processing over 1 trillion transactions each week.
Here are the top 10 Dreamforce ’23 keynote announcements that left us awe-inspired:
Point 1 – Einstein 1 Platform: Transforming Business with AI
Salesforce unveiled the Einstein 1 Platform, an evolution in AI that promises to revolutionize how businesses harness data. This platform will integrate AI into every aspect of the Salesforce experience, ensuring intelligent decision-making at every step. Learn More
Both internal users and customers, whether through Experience Cloud portals or similar interfaces, can engage with this conversational AI assistant using natural language, just as they would when conversing with a human. Copilot takes it a step further by providing recommendations in the form of multi-step action plans, allowing users to choose or deselect follow-up actions to proceed with. This intuitive interaction enhances user experience and efficiency.
Point 2 – Copilot Studio: Empowering AI with Skills Builder
Copilot Studio brings together the power of Prompt Builder, Skills Builder, and Model Builder to empower organizations to create AI models tailored to their unique needs. It’s a game-changer in AI customization. Learn More
Einstein Copilot Studio comprises:
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- Prompt Builder: Easily create, test, and deploy AI prompts in your brand’s style without technical skills. For instance, marketers can generate personalized messages using customer data. This low-code tool ensures prompt integration across CRM apps with Einstein Trust Layer.
- Skills Builder: Build custom AI actions, like “Competitor Analysis,” for specific tasks. Users prompt Einstein Copilot to utilize these skills for insights.
- Model Builder: Choose AI models tailored to your business, including Salesforce’s LLMs or partner models. Fine-tune them with Data Cloud data and integrate your own models for enhanced insights and content.
Point 3 – Free Data Cloud and Tableau Licenses: Unlocking Data Insights
Salesforce announced free access to Data Cloud and Tableau licenses, allowing businesses to tap into a wealth of data insights and analytics. Learn More
Download Free Data Cloud License
Point 4 – Marketing Cloud & Commerce Cloud – The AI-Driven Synergy
Salesforce’s tighter integration of Marketing Cloud and Commerce Cloud promises to unlock the full potential of AI in crafting personalized marketing campaigns and enhancing e-commerce experiences. With over 50 generative AI capabilities expected by 2024, the possibilities are endless.
Point 5 – Data Cloud-Triggered Flow: Real-time Automation
Data Cloud’s integration into the Einstein 1 platform enables real-time automation fueled by dynamic data. Flows can now be triggered based on conditions met in Data Cloud, creating powerful opportunities for business automation.
Point 6 – Slack Innovations: Enhancing Collaboration
Salesforce’s innovative integration of Slack enhances collaboration and communication within organizations, streamlining workflow and increasing productivity. Learn More
Point 7 – Data Graphs in Data Cloud: Visualization for AI Optimization
Data Graphs in Data Cloud enable organizations to visualize relationships between data model objects (DMOs) and ensure accurate outputs in AI applications. It’s a dynamic tool to enhance data understanding and utilization.
Point 8 – Salesforce AI-Power: Creating 18 Million Jobs by 2028
Salesforce’s commitment to AI doesn’t stop at innovation; they’re on a mission to create 18 million AI-powered jobs by 2028. Explore the details in this infographic. Download the Infographic
Point 9 – Tenets of Trusted, Ethical & Humane AI: Ensuring Trust
Salesforce’s dedication to trust is evident in their Tenets of Trusted, Ethical & Humane AI. These principles guide their innovations, ensuring the highest ethical standards in AI development.
Point 10 – Most Sustainable Dreamforce Ever: Leading by Example
Salesforce’s commitment to sustainability shines through in Dreamforce 2023. They introduced the Net Zero Cloud to promote sustainability across organizations, and the event itself was designed to be the most environmentally friendly Dreamforce ever.
Our participation at Dreamforce 2023 has afforded Geeksoft Consulting the privilege of bearing witness to the forefront of technological innovation and strategic vision within Salesforce. As a dedicated implementation partner, we are immensely pleased and invigorated by the pivotal announcements made during this event. These transformative revelations, ranging from the formidable Einstein 1 Platform to the pioneering Data Graphs in Data Cloud, unequivocally underscore Salesforce’s unwavering commitment to reshaping the business landscape.
Geeksoft Consulting is profoundly delighted and resolutely eager to integrate these groundbreaking AI innovation concepts into our client solutions. We are wholeheartedly committed to delivering these advancements to our customers, enabling them to achieve unparalleled levels of efficiency, competitiveness, and customer engagement. As we move forward, we enthusiastically embrace the opportunity to work collaboratively with Salesforce in realizing a future defined by innovation and excellence.
